Perdue Goes Positive

Beverly Perdue said this morning that she has pulled all of her negative television ads from the air because she got fed up with the tone of her race against Richard Moore for the Democratic nomination for governor.

“For the last month, it’s been hard for me to look some people in the face,“ Perdue said.

Perdue and Moore have frequently and vigorously attacked each other on TV and on the web. Perdue said that Moore went negative first, and that after he did, Perdue’s political consultants pushed her to fight back. Now, she said, against some consultants’ advice, she is promising not to run any more ads attacking Moore. She would not, however, extend her no-negativity pledge to the general election.

This morning she launched a new tv ad (which you can view above) in which she explains her decision to change her campaign’s tone.

Last week, in an interview with Trail Mix, Moore said that he sees no problem with the tone of the campaign and thinks it is legitimate to talk about Perdue’s background and record. Over the last month, during the period in which he increased his negative ads, Moore gained on Perdue considerably in the polls.